About the campaign
The Drinkaware Trust, the new independent alcohol education charity, is set up to improve public awareness and understanding about responsible drinking and positively to change the nation’s drinking behaviour. To find out more about the Drinkaware Trust or to order free materials please click here.
One strand of the Trust's work includes campaigning against drink driving. The primary objective of the Drink OR Drive…You Decide campaign is to raise awareness of and compliance with the practice of designating a non-drinking driver as an alternative to drink driving, as well as encouraging other strategies to avoid drink driving such as taking public transport and or using taxis.
